Effective advertising for the segment of business-to-business : Industrial equipment - is a complex product with a long list of industrial and operational characteristics, such as production capacity, efficiency, electricity cost, size, period of useful life, and so on, which should be compared with his order. Therefore, the largest number of customer production equipment is interested in a preliminary study of its quality. This information is available from the manufacturers, in this case, reliable information to clients has a significant role in the acceptance of purchase decisions. The number of sellers of industrial equipment, in comparison with other areas, significant limitations. It is worth noting that the market there is separation between domestic and foreign equipment, industrial equipment price and quality. Manufacturers of equipment type, tend to offer relatively low cost, ease of use and installation. Foreign equipment is much more expensive, yet its high quality justifies the high cost. In the domestic industrial market of all the world's leading brands, which are engaged in the delivery of official dealers. With no doubt, contributes to the total amount billed. Features of marketing strategy: Any industrial sector differs from another in terms of marketing strategy of the organization. And the "classic" marketing solutions will not work. 1 Features of this branch of economy - a limited number of customers, and uniqueness of almost every purchase. Development of a unified proposal for all customers is inefficient step. B2B Internet marketing is becoming specialized. Ways to promote industrial equipment can be grouped into 3 broad categories: Sales Representative - supplier company delivers its products through its international or regional representation. This is the most expensive way. Dealers's sale: the manufacturer sells its own goods to dealers at a predetermined price, providing technical support and other benefits. The final consumer, without intermediaries - the most cost-effective and most preferred method for many. Predstvavlennoy sales scheme most often used by manufacturers operating on the local market. About those ways of promoting that manufacturers themselves deem effective to read the business portal b2b.