Since it is a means of promoting the Internet, the first thing about what to think - about the site, as the principal carrier of information about your campaigns, products / services, programs and promotions to stimulate sales, etc. In our view, a more correct formulation is not the site, and "Интерент-representation". Promotion of the Internet is aimed at what would be using different ways to attract the maximum number of target users is on your site, where detailed way before all the necessary information to these users. Consider some examples of missions in the Internet segment of the "auto", define their key goals, objectives and positioning. 1 Status of site - Site of auto importer The purpose of this site - Promotion of auto brand Tasks site: • Provide car brand (model number, specification, visualization, etc.) • Stimulate sales (to inform about the field of sales, promotions and programs on ...) Positioning - Promotional website / 2 Status of site - Site of the official dealer of a certain brand cars The purpose of this site - Promotion of the brand car dealership and related services (sales and servicing of cars a specific brand in a particular area) Tasks site: • Inform about his status • Inform about cars from a position of relevance of the model range, complete sets and prices for the current period • Inform on programs to stimulate sales • Inform on conditions of service • stand out among competitors with similar status Positioning - Business Information Site 3 Status of the site - Site of the multi-brand car dealership ( "gray importer / dealer") The purpose of this site - Promotion of cars and additional services that are relevant to current period Tasks site: • Inform about the availability of cars sold • Inform about services and opportunities Dealer Positioning - Information business site with dynamic product catalog 4 Status of site - Site of Special Theory of Relativity The purpose of this site - Promotion of services Tasks site: • Inform about the spectrum of services • Highlight the advantages (technical, technological, price, etc.) Positioning - Business Information Site Consider some typical error when creating a site. Practically without shortcomings in the Internet represented a promotional websites of car brands. Sometimes the apparent technical error associated with the problems of software code, or hosting. There is only one recommendation - to apply to the services of qualified and reliable hosts. Poorly strategy of creating a site, no marketing component of this process (goals, objectives, positioning). The most common error-prone sites such dealers and sites SRT. For example: site Dealer creates relatively expensive and high-tech resource, on which there is information on certain models of cars with the ability to create any configuration and color solutions. There is an opportunity to "play" model, as the promotional site. But what is done - it is not clear. All the same, never do a promo car Lexus, Lexus steeper than most. Moreover, the life cycle of such "toys" is limited to the period of issuance of this model. The example does not apply to cases where the module is such "toys" provided by the importer for free. Another example: there is a sort of catalog auto, segmented by brand and model. But do not clear the relevance of such a directory (whether this model is available, if so, what is its cost and performance). Ie instead provide the user with current information, we will provoke a lot of unnecessary questions and misunderstanding the object of our proposal. Non-system content for the site and the lack of actual content. It is often found on the websites of authorized dealers. The model is already out, and information about it has not yet appeared. Not to mention the fact that it was necessary to announce the date of presentation of the manufacturer. Perhaps, with advance announcement could rely on the formation of pre-orders. Do not use or lack of tools online marketing online (banner positions, news, promotions or special offers sections, these sections of informers). This bug is also pronounced and occurs at many sites. Each company in varying degrees, use programs to promote sales, but not all announce these events in their Internet presence. Usability. Poorly constructed structure of the site, a complex navigation in the catalog, the lack of cross-references in the documents logical site. These errors adversely affect not only the loyalty of users, but also may adversely affect the further promotion of the organic site. Examples of poor usability are most common on sites and multi-station shops (to reach the necessary information (document) must pass through four intermediate page). Conclusion. The process of creating the site requires a fundamental approach, so we strongly recommend not to neglect the consulting services to create Internet presence. The structure of the report to create Internet strategies for creating and promoting a web site Dealer You can find here. If the site exists, before moving to the Internet, ie to attracting visitors to the site should make its audit. Comprehensive analysis for compliance with marketing and technical requirements will identify and correct errors limit the processes of promotion. Next comes the question of methods of promotion. To attract the maximum number of target users may use fundamentally different methods that can be used in combination and separately. The methods that have a cumulative effect, ie the results of which are still being felt after the completion of activities include: 1. Organic promotion • Site optimization for search engines (a list of operating procedures to facilitate quick and accurate indexing of your site by search engines) • Promotion of a site in search engines according to the approved list of queries o Example number 1 - Promotion of a site for "cars from America o Example number 2 - Promotion of a site for "motor-vehicle America" o Example number 3 - Promotion of a site for "buy a car America 2. Registration in thematic directories (directories are very popular and have a high concentration of the target audience by providing a structured accurate thematic information)